Japanese Packaging Innovation

Seize Japanese packaging innovation! BE WOWED and grasp the benefits of a more advanced packaging society that is driven by innovation in a culture of cost reduction, value-adding and sustainability advances. These are not digital concepts but real physical packaging that you can touch, see, feel, use, recycle and more. The service has real depth and understanding of a complex culture with a different approach to packaging innovation that will confidently deliver you positive packaging outcomes.

Andrew Streeter Japanese packaging expertise trumps catch-all consultancies and design agencies in this arena.

Use the resources and protocols on offer to gain inspiration, facilitate your packaging aspirations, motivate change within your team, seize packaging innovations, ideas and much more to enhance the commercial prospects of your FMCG and OTC brands and your company.

Andrew Streeter has been studying Japan and its packaging continuously for 40+ years. He is highly regarded by packaging and innovation groups in Japan and is famous globally for his grasp of Japanese packaging, its innovation and capture, plus progressing your packaging innovation needs from Japan and getting things done.

Streeter says, ‘Of all the places in the world it is Japan that always impresses with the level of packaging innovation – it is real and physical, often clever and with a sustainability dynamic in it that is genuine.’ Continuing, ‘Like my own country of the UK we are both island races with an innovation culture driven by care – for people, the environment and a way of life, I relate to this strongly. A key issue is cutting through the avalanche of different packs in Japan to capture the nuggets of gold in innovation that are often hidden to lay people. We seize pack change of real value rather than the smiles of wacky ideas. We have a long-standing skill in helping brand owners grasp new packaging innovation that is proven and is now made easy by our approach to realise the opportunity discovered.’

Andrew also comments, ’It’s so important to ensure that clients are supported on the journey, so I spend time in Japan on their behalf negotiating with patent owners and suppliers gaining further insights and important commercial parameters in moving a project forward. Japan has its cultures and ways of working that are vital to respect and with all the years involved there I am pleased that I can confidently work to their culture ensuring positive outcomes for all involved.’

Japanese Packaging Innovation! is a powerful and dynamic alternative to the conventional way of packaging development or change. You can use it for:

An NPD occasion, especially when you want inspiration, a real chance to make change and think ‘outside the box’
Identifying new pack innovation
Identifying sustainable packaging and future environmental trends
Advancing your packaging sustainability strategy
Packaging ideation and brainstorming stimulation
Viability of specific Japanese packaging innovation and its potential acquisition
A packaging review session
FMCG and OTC brand investigation or development
Benchmarking your products and brands against a future packaging scenario
As an alternative to the usual design agency or innovation house approaches

Japanese Packaging Innovation! input is most effective at the start of a project opening up the art of the possible and rethinking packaging and brand development strategy.

And if you have a Packaging or NPD Day in your company then a Japanese Packaging Innovation speech from Andrew Streeter will have great impact motivating your audience and galvanising actions that you seek. Recommended